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Enter as Strangers, Leave as Friends
The family behind Michael’s Diamond & Gold Club has been providing fine jewelry and personal service for generations of customers.

by Liz Hunter

OF ALL THE ITEMS YOU SHOP FOR, ONE OF THE MOST PERSONAL IS JEWELRY. Each piece tells a story, whether it’s the wedding ring that forged a marriage, a necklace that celebrated becoming  a mother or a timepiece handed down from father to son. In order to select the perfect piece for that special someone, you’ll want to turn to people who have an eye for detail and a selection of jewelry for every occasion; you’ll want to turn to Michael’s Diamond & Gold Club.

For 30 years, husband and wife Michael and Irina Uhimov have been growing their family-operated business here in South Jersey. They started at the Chews Landing Market with just two cases of  gold jewelry, moving up to the Echelon Mall for 16 years. The business has now been located at Eagle Plaza for 11 years.  

Michael’s grandfather was a watchmaker and jeweler. Growing up in Ukraine, he would observe and help, learning how these artisans crafted each piece—something that often goes unappreciated in today’s mass-produced economy. He carried those skills here to America and opened his own business in 1988.  

Michael’s Diamond & Gold Club offers a range of products and services, including jewelry and watch repair, appraisals, sizing and jewelry clinique, diamond engagement rings and wedding bands and multiple watch brands including Movado, Seiko, Citizen and Rolex (not affiliated with Rolex). They also offer expert stone setting and polishing, silver and costume jewelry repairs, watch and clock repairs and engraving.

Every item of jewelry in the cases at Michael’s Diamond & Gold Club is hand-picked by Michael and Irina. They always have their eyes out for the most unique and special pieces, yet they are also masters in customization. Simon has been with the Uhimovs for 21 years as their in-house craftsman, creating one-of-a-kind pieces and bringing customers’ visions to life. 

Michael says some of his favorite custom pieces have been engagement rings. “It’s special because they are going to be with each other  forever and I am proud to be part of this bond. We invest our passion to create everlasting pieces that represent love,” he says.

This passion is evident from the moment you walk into Michael’s Diamond & Gold Club. Michael and Irina are the first people to greet customers and the ones who see them through the shopping experience. Knowing how important this piece of jewelry could be for your loved one, Michael and Irina make sure the customer is in the best hands.

 “We give our personal attention to all customers. We’re not here to get them in and out fast,” says Irina. “We are dedicated and passionate about what we do. Keeping our customers happy is more important than price.”

And their customers are happy. It shows in the repeat business that now extends through generations. Their loyal customers even gifted them with a sign that is now their motto: Enter as Strangers, Leave as Friends. For Michael and Irina, it’s the highest compliment to be a part of these families, from their engagements to their milestone anniversaries and beyond. Those who are missing  personal attention in a family atmosphere will be in good hands here.

Michael’s Diamond & Gold Club
700 Haddonfield-Berlin Road, No. 31  | Voorhees  | (856) 784-6453  |

Published (and copyrighted) in Suburban Family Magazine, Volume 9, Issue 8 (October 2018).
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